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About Who We Are

Karibu Afrika! A continent of colours, bright sun, safari, wide smiles and where all humanity began! 'We-Love-Afrika' project came into fruition in the later months of 2013. It is a family project born out of love for Africa and its people as a whole. Crucially, the project is our attempt to break the prevailing orthodoxies and narrative that stereotypically depict Africa as a hopeless and desperate village in need of a saviour from far afield foreign countries. This perception is erroneous. And so we invite you to take a journey with us towards discovering anunadulterated Africa that you usually don't get to see and hearabout in the mainstream media.  

 

 

 

This expedition may involve passing through Africa's history, its diverse fashion, art, and ingenuity. We are promoting strictly African handmade fair-trade fashion accessories, clothes, jewellery, homeware, and groceries. Our products are not only a striking and viable alternative to products found elsewhere on the high street shops, but they are also eco-friendly, made using a variety of high quality unusual materials. 

 

Therefore, by buying our clients here at We-Love-Afrika, you will be supporting a continent on the rise and joining us in fighting unemployment and poverty through trade. Critically, you will also be showing your faith in African ingenuity as opposed to mere Aid. We are fired up here at We-Love-Afrika. We believe this is the most exciting time for the continent. We are just getting started. We have a number of projects on the pipeline, but we need your support. We cannot do it without you! As the as a Greeks would say 'Semper aliquid novi Africam adferre', Africa always brings something new.

To sum up, We Love Afrika aims to:

PROMOTE BUSINESSES

THAT SELL HAND-MADE

AFRICAN ARTS AND

CRAFTS

 

PROMOTE THE

FAIRTRADE MISSION

PROMOTE

AFRICAN FASHION

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